Accountable Marketing: Do-able, Spin Free Marketing for Accountants & Financial Advisers delivers a practical 4-step approach to marketing for time poor and budget conscious accounting and financial advice professionals.
It is a how-to book offering worthwhile examples and case studies that outlines easy to implement, brand boosting and response generating marketing that is practical in an environment where time and budget are often limited, and where measurement and tangible outcomes are valued.
Paperback: $27.50 + postage
At last! A practical guide for effectively marketing professional services.Scott Charlton – Business Coach, Author & Consultant
Our Advisers really love your enthusiasm and as a marketer by background, it's really pleasing to see how some basic principles enacted practically can deliver quick and meaningful results to the bottom line.Joel Taylor, Managing Director – Fortnum Financial Advisers
This book outlines a marketing methodology that has helped dozens of financial services professionals to stand out in a crowded market place to attract the sort of ideal clients that bring the more lucrative and professionally satisfying work that grows their businesses. But, there is no silver bullet. Just practical advice described simply in four sections. In fact, this book can easily be read in a night or on a flight. Marking it up with a highlighter pen is highly recommended!
While not-so-ideal clients waste your time and eat away your profit margins, ideal clients are motivated, never miss a payment and value your advice. In this section you'll learn how to identify your ideal clients, and the author will help you prove that you're a good fit for their needs.
Of course, it's all well and good for you to know who your ideal clients are, but they need to know about you and your services too. In this section you'll discover how to convince your prospective clients that you're their ideal match through creating and implementing just five 'passive' marketing tools. Yes, that's right – 'passive' because, once set up, they'll continue promoting your practice and bringing in new business without you having to lift a finger.
This is the 'active' stage. That is, once you've laid the foundations, you need a marketing rollout strategy that both retains your existing clients, because client life time value is important, and attracts new ones to boost your growth. Here you'll learn a simple, four-step marketing strategy that you can delegate if you choose to, so you can spend more time doing what you do best – helping your clients.
While marketing does require a commitment of time and money on your part, you'll learn how marketing your practice can be a very worthwhile, even lucrative investment rather than just an expense. By measuring your marketing, you'll always be clear on your return on investment and, as you use your measurements to improve, you might even want to do more!
Accountable Marketing: Do-able, Spin Free Marketing for Accountants & Financial Advisers is available in quality paperback and e-book. Please make your selection below.
+ $10.00 postage
We take the heavy lifting out of marketing for small to medium sized business particularly in professional services. Our goal is to help you to stand out from the crowd to generate the type of lucrative and professionally satisfying work that can grow your business.